IAG's NRMA Insurance and First Nations artists help drivers connect to Country
06 Oct 2020
IAG's NRMA Insurance business has partnered with Local Aboriginal Land Councils and Boomalli Aboriginal Artists Co-operative to create nine billboard artworks on the major highways around New South Wales to help increase awareness about the traditional lands of First Nations people.
Each artwork is displayed in the community that the artist who created it is connected to.
NRMA Insurance Manager for Indigenous Engagement Phil Lockyer said the artworks are a great way for people to learn more about the traditional lands they’re driving through, and the 50,000-plus years of First Nations history and heritage in NSW.
“We know more people than ever are planning road trips in New South Wales during the school holidays and in the lead up to summer.
“The artwork is designed to create awareness and help drivers connect with the land as they pass through and contribute to a proud and shared national identity for all Australians, while reminding everyone to drive safely on the roads.
“If you’re heading to the Blue Mountains, you’ll see our Dharug artwork on the M4 Motorway at Greystanes. And if you’re travelling south, watch out for the Dharawal artwork in Heathcote on the Princess Highway and Yuin artwork along your way through Bega on the Princess Highway.”
Sharon Smith, a Wiradjuri woman from Cowra in NSW, said her artwork gives her and her ancestors a stronger voice and a unique way to connect with other members of the community.
“Reflecting on my own connection to land and country, my artwork is based on my childhood memories of visiting the three rivers of Wiradjuri country and hearing the colourful stories being passed down from my elders.”
NRMA Insurance is a proud supporter of First Nations communities and the Reconciliation movement in Australia. In February 2019, NRMA Insurance parent company IAG launched an Elevate Reconciliation Action Plan (RAP), its third RAP.
The RAP outlines commitments including providing employment and internship opportunities to First Nations people and supporting Aboriginal and Torres Strait Islander businesses.
Wiradjuri billboard, Newell Highway, Dubbo South (Peak Hill)