IAG strengthens its marketing muscle with three industry leaders

Australia’s largest general insurer IAG has appointed three new senior marketing leaders, in a move to boost its creative and strategic marketing capability as the business sharpens its focus on customer experience.

IAG Marketing Directors L to R - Zara Curtis - Sally Kiernan - Caroline Hugall

The insurer, which includes NRMA Insurance and CGU Insurance in its stable of brands, has brought onboard local and global talent to fill the three new roles reporting to IAG Chief Marketing Officer Brent Smart. The appointments are:

Zara Curtis, Director of Content

With a strong background in media partnerships and content production, Zara has been appointed to lead IAG’s social media and content function in the Director of Content role.

Previously, Zara led content and creative teams for News Corp, Bauer Media, and most recently FremantleMedia, where she was the General Manager Commercial, Digital and Branded Entertainment.

Caroline Hugall, Group Brand Strategy Director

Caroline joins the company as Group Brand Strategy Director, where she will oversee the brand portfolio strategy and team.

Prior to IAG, Caroline was Senior Planner Global Brand Strategy for food and beverage giant Mondelez in New York. She has also held senior strategy positions at global creative agencies including Ogilvy, Naked, and Weiden + Kennedy.

Sally Kiernan, NRMA Insurance Marketing Director

As NRMA Insurance Marketing Director, Sally will be responsible for leading marketing activity for IAG’s largest consumer brand – NRMA Insurance.

Sally has extensive experience across a range of industries, having worked in senior marketing roles for Vodafone, U-Bank, and most recently as the Group Marketing Director for music streaming platform Pandora.

“We’re thrilled to welcome three talented, driven and capable marketing professionals to the business with Zara, Caroline and Sally,” IAG Chief Marketing Officer Brent Smart said.

“The collective experience these three bring to our business is significant and spans a wide range of industries, markets and customer segments.

“We’re excited for what they will bring strategically and culturally to both our marketing function and organisation.”

The IAG marketing function is part of its Customer Labs division, which is responsible for improving customer experience and product, pricing, marketing and digital innovation through data and insights, customer engagement systems, brand architecture, human-centred design and new business incubation and venturing. Customer Labs is led by IAG Chief Customer Officer Julie Batch.

Zara, Caroline and Sally have all commenced their roles with IAG.


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