EQUITY INSURANCE GROUP’S Insurepink—providing affordable insurance for cancer suRVIVORs.
After a battle with breast cancer, Fiona Macrae decided to take a holiday to recuperate. The only thing standing in her way was her inability to find reasonably priced travel insurance.
Many insurance companies asked distressing, personal questions, and upped their quotes by at least £150 (around $320) because she had suffered from breast cancer.
Fiona, who is now a Corporate Social Responsibility Executive at Equity Insurance Group, decided to do something about the problem—to develop a travel insurance product.
Now, through the insurepink brand, Equity offers reasonably priced travel insurance to breast cancer sufferers, without distressing questions or loaded premiums. Motor and home insurance are also available.
Fiona’s goal was not only to provide affordable insurance, but also to support the groups which support cancer sufferers.
As a result, insurepink supports the Pink Ribbon Foundation with a donation for every policy sold. Currently, more than £1,000 (around $2,100) a week is being raised through travel, motor and household insurance. And we’re proud that insurepink was a finalist in the Personal Lines Initiative of the Year category for the UK Broker Awards and for the Insurance Services to Charity Award in the Charity Times Awards.
More recently, insureblue has been launched, offering a similar range of policies, with the addition of motorcycle insurance, for men diagnosed with testicular or prostate cancer. Donations from this are made to Everyman, the UK’s leading male cancer campaign.