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IAG's purpose is to help people manage risk and recover from the hardship of unexpected loss.

Our principles

To be true to this purpose, and achieve the company's ambition to be the world's most respected group of general insurance companies, each of IAG's operating businesses must excel at these five key principles:

  • Experts in the fundamentals of insurance. This means excelling at understanding and pricing risk, managing claims and distributing our products. And that's because we understand the importance of what we do.
  • Disciplined business leaders. We're not just good at insurance, we're good at business. We are high performing and professional.
  • Passionate about our customers. At every interaction, we demonstrate our passion for our customers. This gains our customer trust and loyalty, and means our customers are our advocates.
  • Innovative and one step ahead. We're determined to keep moving and be one step ahead of our competitors. By listening to our customers, we stay relevant and generate new ideas, cementing our competitive advantage.
  • Sustainable, so we're around for the long term. At IAG, our definition of a sustainable business is one which delivers for our shareholders, customers, people and the community by taking a balanced approach.


What we value

At IAG we value performance, integrity, respect, and a considered sense of urgency:

  • We value performance in the way we collaborate to deliver the highest level of sustainable business outcomes for our shareholders, people, customers and communities.
  • We value integrity through the application of the highest standards of honesty and openness in our interactions with colleagues, customers, shareholders and other stakeholders.
  • We value respect in the way that we treat our customers and colleagues, and for the diversity that they represent.
  • We value a considered sense of urgency in the way we approach our business with a ‘can-do’ attitude.